Handbook of Business Communication

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Business & Economics - Management & Leadership
Handbook of Business Communication

Handbook of Business Communication

Name: Handbook of Business Communication
ISBN: 9781614516835

Gerlinde Mautner, Franz Rainer, Gerlinde Mautner, Franz Rainer

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In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.

Kategoriler:

Business & Economics - Management & Leadership

Yıl:

2017

Yayımcı:

De Gruyter Mouton

Dil:

english

Sayfalar:

600

ISBN 10:

1614516839